Deckers Outdoor Corporation (DECK) saw its stock price increase by over 3% on Tuesday, November 18, 2025, following an upgrade from Stifel analysts. The firm raised its rating on the footwear company from 'Hold' to 'Buy' and set a price target of $117. The upgrade was reportedly driven by improved growth potential and increased share buybacks. This positive assessment contributed to a surge in trading volume and investor interest in the company, which is the parent of popular brands like HOKA and UGG. This news comes as analysts have been expressing optimism about Deckers' financial performance, citing robust growth in the fourth quarter and for the 2025 fiscal year. The strong performance of its leading brands has been a key factor in this positive outlook.