Deckers Outdoor launched a new UGG celebrity campaign and its Spring 2026 footwear line, driving the stock up 1.40% to close at $117.35. The move reinforces brand innovation as the company maintains its strong fiscal 2026 financial outlook.
- The company reaffirmed its fiscal 2026 guidance, projecting sales of $5.4 billion and an EPS between $6.80 and $6.85.
- Shares continued to edge higher in pre-market trading, reaching $117.42 (+0.06%) following positive technical signals and broader market sentiment.
- The new product launch focuses on clogs and mules, aiming to sustain brand momentum amid easing geopolitical tensions and modest market gains.