Zacks Research upgraded Deckers Outdoor (NYSE: DECK) on February 4, 2026. The rating moved from "hold" to "strong-buy."
The upgrade follows a record-breaking quarter. Deckers raised its outlook, citing robust performance from the HOKA and UGG brands.
Separately, HOKA, a key growth driver, launched two new performance running shoes. These include the Speedgoat 7 for trail running and the Cielo X1 3.0 for marathon racing.
The launches include global community-building campaigns. These campaigns aim to strengthen the brand's presence among performance-focused runners.