On October 14, 2025, Deckers Outdoor Corporation (DECK) shares traded at $98.85, up 0.55% in live trading, following a significant 3.41% gain on October 13, 2025. This upward movement is attributed to the company's strategic shift toward direct-to-consumer channels and inventory optimization, which analysts say has improved margins by reducing wholesale reliance and expanding digital sales. While concerns about seasonal demand volatility remain, the recent operational updates and margin improvements have driven positive investor sentiment and notable trading activity, making this a major company-specific event for DECK[1].