Deckers Stock Undervalued Amid $150M Tariff Risk and Brand Maturation Concerns

Deckers Outdoor (DECK) is facing significant investor caution driven by concerns over brand maturation in HOKA and UGG, coupled with projected margin compression.

• Analyst firm AInvest projects that tariff-related costs will increase the company's Cost of Goods Sold by $150 million.
• The stock has fallen 48% over the past year, driven by these risks and slowing brand momentum, despite trading at a 52% P/E discount compared to its 10-year average.