Deckers' high-growth HOKA brand launched the new Speedgoat 7 trail running shoe, a product innovation designed to support continued market share expansion.
- The shoe is priced at $165 and features enhanced traction via a Vibram Megagrip outsole and a super-critical foamed EVA midsole.
- The launch is supported by the “Run Wilder” marketing campaign, showcasing the shoe's performance in Icelandic landscapes.
- This product innovation follows the HOKA brand driving 18.5% sales growth for Deckers in the recent third quarter.