Bank of America Global Research identified the 2026 FIFA World Cup as a major customer acquisition event for DraftKings in a June 11 note. The firm describes the tournament as a conversion funnel to introduce users to products like DraftKings Predictions. This strategy aims to retain customers through the high-revenue NFL season.
BofA research using Paysafe data indicates nearly 20% of bettors in legal states will place their first-ever sports wager during the World Cup. DraftKings plans to offer over 2,000 betting markets for every match. The company also launched a Spanish-language app through a partnership with Telemundo.
DraftKings recently reported its Predictions platform reached $3.1 billion in annualized total trading volume in May. The World Cup focus serves as the first step in converting event-specific bettors into multi-product users. This transition is timed to precede the company's most significant revenue period.