The U.S. pizza market declined by 0.3% in 2025 as consumers shifted spending toward chicken and coffee chains. This trend forced Pizza Hut and Papa John's to report decreased domestic sales and plan store closures.
In contrast, Domino's increased U.S. sales to $9.5 billion in 2024, up from $9.02 billion in 2023. The company gained market share by leveraging a revamped loyalty program to boost carryout customer counts. Domino's continues to expand its store footprint while its primary competitors contract.