Duolingo is discontinuing its premium Max subscription tier. The company is merging exclusive features, including AI-powered video conversation practice, into the Super Duolingo plan. New Super subscribers gain immediate access while existing members will see a gradual rollout.
This strategic shift prioritizes user growth and engagement over near-term revenue optimization. The move follows an earlier 2026 decision to offer the Explain My Answer feature for free to most users. Duolingo removed the Max in-app purchase from the App Store as of September 2026.