Morgan Stanley issued new ratings for eBay and Etsy, evaluating their potential through AI-driven 'agentic commerce.' The bank upgraded eBay to Overweight. It set a $121 price target for eBay. Morgan Stanley argues eBay's vast inventory of unique and secondhand items provides a competitive 'moat' for AI shopping assistants.
Morgan Stanley rated Etsy Equal-weight. It set a $64 price target for Etsy. Analysts expressed caution, noting many Etsy products are sold on other platforms. AI agents could surface potentially lower prices. The report suggests the market may underestimate both platforms' positioning for the next major shift in e-commerce.