The Founders Inc., the South Korean parent of skincare brand Anua, is reportedly exploring an acquisition of Dr. Jart+ from Estée Lauder Companies. Estée Lauder fully acquired the K-beauty brand in 2019.
Reports in late 2025 indicated Estée Lauder was weighing the sale of Dr. Jart+, Too Faced, and Smashbox. The potential divestment follows underperformance in Asian travel retail markets.
Early June 2026 reports suggested Estée Lauder might reconsider the sale to reassess the brand's long-term value. The emergence of a specific suitor marks a significant development for the potential divestment.