e.l.f. Beauty enters the Brazilian market. The company secured an exclusive partnership with Sephora. Products launch September 29. Availability includes select Sephora Brazil stores and online. e.l.f. becomes the first mass color cosmetics brand offered by Sephora in Brazil.
The launch supports e.l.f.'s strategy to increase its global footprint. International sales doubled over the last five years. These sales now account for 21% of the company's net sales. The Brazil entry represents a significant growth opportunity. The company continues to expand its presence in Latin America.