e.l.f. Beauty is trading at $97.80 (+5.72%) now, with no clear company-specific or market-wide catalyst identified.
- e.l.f. Beauty announced the August 19, 2026 return of its viral pickle-inspired Glow Reviver Melting Lip Balms, launching August 20.
- No reliable source explicitly links the announcement to the share-price move.
- Broader indices are modestly higher, but not enough to establish a clear market-wide catalyst.