Ford CEO Jim Farley and Executive Chairman Bill Ford stressed the critical importance of the trade deal with Mexico and Canada for the automotive sector. Their comments addressed ongoing concerns regarding fluctuating tariffs and regulatory uncertainty.
Bill Ford also emphasized that vehicle affordability remains a significant issue. The company is actively addressing this by planning more entry-level options. This strategy includes a \$30,000 electric pickup slated for release in 2027.
These statements followed former President Donald Trump’s tour of the Dearborn F-150 assembly facility the previous day. While the leadership focused on key strategic challenges for 2026, Ford announced no specific new initiatives or financial guidance.