Ford has affirmed its confidence in its current electrification strategy for the Australian market, stating that its existing lineup of plug-in hybrid (PHEV) models is sufficient to meet the government's New Vehicle Efficiency Standard (NVES) emissions targets. The company emphasized its focus on being "true to the brand," which involves continuing to offer popular high-emission vehicles like utes and large SUVs, while using PHEVs as a transitional technology. Company executives suggested that more plug-in hybrids may be introduced as they best suit customers of their commercial and adventure vehicles. Ford's Australian range currently includes five electrified models: the fully-electric Mustang Mach-E, E-Transit, and E-Transit Custom, alongside the Ranger and Transit Custom plug-in hybrids. There was no significant market reaction analysis available regarding this strategic statement.