Ford launched its most ambitious Dakar Rally campaign to date, set to begin on January 3, 2026. This effort marks a pivotal moment for the automaker’s global motorsports strategy. The campaign features the largest and most comprehensive Ford Raptor program ever assembled for the grueling off-road race.
The program operates under the newly integrated Ford Racing banner. This structure aims to accelerate the transfer of technology and lessons learned from the track directly to Ford’s production vehicles.
The 2026 campaign will field a significant presence. It includes four factory-backed Ford Racing Raptor T1+ entries and four additional privateer Raptors.
Ford uses this demanding motorsport event to underscore its commitment to the Raptor nameplate. The automaker seeks to establish the Raptor as a global benchmark for off-road excellence and utilize racing as a laboratory to improve consumer products.