Ford Motor Company unveiled the 2026 Everest at the Liwa International Festival in the United Arab Emirates (UAE). This launch signals a key move in the company’s Middle East strategy.
The new Everest features a 2.7-litre V6 EcoBoost engine. This engine is exclusive to the region and is tailored for local driving conditions, ranging from city cruising to desert terrain.
The lineup also includes the Tremor off-road variant. Ford designed the Tremor to meet local demand for highly capable recreational vehicles.
The overall strategy emphasizes region-specific engineering to cater to the unique needs of the Middle Eastern market. There is no information available regarding the launch's impact on Ford’s stock price.