Ford Motor Company is addressing the challenge of recruiting and retaining Gen Z employees by adopting a strategy reminiscent of its founder, Henry Ford. The move comes after CEO Jim Farley learned that younger, entry-level workers were often holding multiple jobs to make ends meet. In response, Ford has focused on converting temporary workers to full-time status, providing them with higher wages, profit-sharing, and improved healthcare benefits. This initiative is part of a broader effort to tackle a critical shortage of skilled trades in the U.S., with Ford itself struggling to fill thousands of mechanic positions. Farley has emphasized the need for national investment in vocational training to address this systemic issue. The strategy mirrors Henry Ford's 1914 decision to more than double factory wages, a move credited with helping to build the American middle class. There was no significant market reaction noted in the available reports.
Ford Revives Founder's Wage Playbook to Attract and Retain Gen Z Workers
F
Related News
F
Ford Stock Declines as Broader Market Retreats Amid Tariff and Geopolitical Concerns
F
Ford Targets Mainstream Market with a $30,000 Electric Pickup Truck
F
Ford Motor Company Highlighted as Top Value Stock by Zacks
F
Ford CEO Proposes Reciprocal Joint Venture Model to Trump Admin for Chinese Automakers
F