Ford has officially launched its new heavy-duty Ranger Super Duty in the Australian market, directly targeting the popular Toyota LandCruiser 79 Series. The announcement, made at the vehicle's global launch in Victoria, signals Ford's strategy to capture a larger share of the lucrative four-wheel-drive ute segment in Australia. Company executives emphasized that the development of the Super Duty was a direct response to customer feedback regarding productivity and efficiency pain points. The new Ranger Super Duty features significant engineering upgrades to differentiate it from the standard Ranger model. Ford Australia's CEO, Andrew Birkic, highlighted the multi-year, Australian-led development process behind the vehicle. The company is also considering the possibility of introducing higher-spec variants, such as a Wildtrak version, in the future if market demand is sufficient. No specific market reaction or impact on stock price has been reported in the initial announcements.