Meta is rolling out Incognito Chat with Meta AI for WhatsApp and the Meta AI app. This privacy-focused feature enables temporary conversations with the AI assistant that are not stored or visible to any party, including Meta.

All incognito chats use end-to-end encryption and disappear immediately after the session ends. The update targets growing user concerns regarding data privacy as AI integration expands across communication platforms.

The feature provides a secure environment for sensitive inquiries involving health, finance, or professional work. Meta will gradually deploy the tool to users over the coming months.