Figma has announced a significant partnership with Google to integrate several of its Gemini AI models directly into the Figma platform. This integration includes Gemini 2.5 Flash, Gemini 2.0, and the text-to-image model Imagen 4. The primary goal of this collaboration is to enhance the creative workflow for designers by providing AI-powered assistance for tasks such as generating and editing visuals within the app. According to Figma, early tests have shown that using Gemini 2.5 Flash for its 'Make Image' feature resulted in a 50% reduction in latency, a considerable improvement for its user base of 13 million monthly active users. This move is seen as a strategic step for Figma to keep pace with competitors like Adobe, which utilizes its Firefly engine, and Canva with its Magic Studio. By leveraging Google's advanced AI, Figma aims to streamline the design process, allowing users to create high-quality concept art and prototypes more efficiently without needing to switch to third-party tools. While direct market reaction for October 14, 2025, is not yet available, the announcement is positioned as a key development to enhance productivity and maintain investor confidence by doubling down on AI integration.