Figma launched its AI credits subscription service today to monetize its artificial intelligence features. The company first announced this strategy in late 2025. Administrators can now purchase shared credit pools for teams once individual seat allowances are exhausted. This transition moves high-volume AI usage from a free model to a tiered paid structure.
Figma’s stock price fell 6.99% following the announcement. The share price closed at $28.35. Investors are currently weighing the impact of this new revenue stream against the company’s growth and profitability outlook.