Adobe and Google Cloud have announced an expanded strategic partnership to integrate Google's advanced AI models into Adobe's suite of creative applications. The collaboration, revealed at the Adobe MAX conference, will embed Google's models, including Gemini, Veo, and Imagen, directly into popular tools like Adobe Firefly, Photoshop, Express, and Premiere. This will enable creative professionals and business users to produce high-quality content with greater precision and efficiency. The partnership aims to transform creative workflows by allowing users to leverage Google's powerful generative AI capabilities without leaving their Adobe applications. Enterprise customers will also benefit through Adobe GenStudio and the future availability of Adobe Firefly Foundry, which will allow them to customize Google's AI models with their own proprietary data to generate on-brand content at scale. This move deepens the collaboration between the two tech giants, positioning them to capitalize on the rapidly growing market for AI-powered creative technologies.