The European Union has launched an antitrust investigation into Alphabet’s AI-driven search advertisement pricing. Regulators are examining whether the company unfairly leverages market dominance in the emerging AI advertising space. Alphabet’s stock has declined 5.3% over the past week.
In the United States, Senator Elizabeth Warren initiated a probe into Google’s Gemini AI integration. This inquiry focuses on potential consumer manipulation and privacy concerns.
These parallel investigations place Alphabet’s AI monetization strategy under intense scrutiny. The company is currently funding its heavy artificial intelligence investments through a recent large bond sale.