Alphabet’s Google is launching tests to overhaul its search results in the European Union. These changes aim to provide greater visibility to competing services for hotels, flights, and restaurants.
The adjustments target compliance with the EU’s Digital Markets Act (DMA). By implementing these changes, Google seeks to avoid significant fines for allegedly prioritizing its own services over competitors.
Alphabet shares declined as investors assessed the potential impact on the company’s primary search advertising revenue. The European Commission’s response to these tests may establish a global precedent for how major tech platforms operate under new digital regulations.