Alphabet is making a major push into the Indian market by offering its Gemini Pro AI service at no cost for 18 months to all 505 million subscribers of telecom giant Reliance Jio Infocomm Ltd. This strategic initiative, reported on November 9, 2025, is part of a broader effort by major AI developers to secure a large user base in India, which is seen as a critical market for scaling AI adoption. The move is viewed as a direct competitive response to similar offerings from rivals like OpenAI, which is also providing its paid tier for free in India. By partnering with a massive telecom provider, Alphabet aims to rapidly scale the distribution and usage of Gemini, embedding it within a vast and growing digital ecosystem. The long-term impact on user adoption and market share in the burgeoning AI landscape is considered highly significant.