Google launched its first physical retail store outside the United States in Tokyo on August 13. The flagship store stands in Tokyo's upscale Omotesando district. This district is a prominent fashion and retail hub. It also hosts a major Apple store. The move signals a deeper push into hardware sales and direct-to-consumer engagement. This occurs in a key international market where Pixel phones gain market share.
The three-story store allows customers to browse, purchase, and receive support for Google's entire hardware lineup. This includes Pixel smartphones, Nest devices, and Fitbit wearables. It also features hands-on AI experiences and workshops. The store provides on-site repair services for Pixel devices. The Japan opening holds significance. Japan hosted Google's first overseas office.