Anthropic’s AI assistant, Claude, saw paid subscriptions more than double since the start of the year. Transaction data from 28 million U.S. consumers by Indagari confirmed the growth.
Consumer spending on Claude subscriptions increased significantly between January and February. Most new subscribers opted for the $20-per-month Pro tier.
A Super Bowl advertising campaign and the popularity of the Claude Code tool drove the surge. The analysis also revealed a notable return of previous users to the platform.
Rapid consumer adoption and enterprise growth position Anthropic as a major competitor to OpenAI’s ChatGPT and Google’s Gemini.