Google is appealing a Delhi High Court ruling that found the company infringed on trademark rights through its keyword advertising platform. The case originated from bathroom fittings maker Hindware, which accused competitors of purchasing its brand name to dominate search results.
Google argues the decision grants trademark owners a monopoly over ad space and harms the digital advertising industry. The company claims the ruling makes India a sole outlier among global legal jurisdictions.
The legal challenge puts Google’s $4.1 billion in Indian advertising revenue at risk. The company is simultaneously defending itself against multiple other antitrust cases in the country.