Google updated its Universal Commerce Protocol (UCP) to enhance AI-driven shopping. AI agents can now create multi-item shopping carts from single stores. These agents access real-time inventory and pricing directly from retailer catalogs.
New identity linking features allow shoppers to receive loyalty and member benefits. Users of agentic AI gain access to special pricing and free shipping.
Google is simplifying retailer onboarding to broaden adoption. Partners including Commerce (formerly BigCommerce), Salesforce, and Stripe will integrate UCP. These integrations provide merchants with plug-and-play access to the protocol.