Google announced major retail initiatives at the National Retail Federation's 2026 convention. The company focuses on integrating its Gemini AI across the retail and customer service sectors.
Google unveiled 'Gemini Enterprise for Customer Experience (CX).' This agentic AI solution creates a seamless interface for shopping and customer support. The new platform aims to function as a proactive digital concierge for consumers.
The platform's adoption includes expanded partnerships with several major retailers. Walmart will integrate Gemini to offer tailored recommendations, allowing customers to add items directly to their online carts from the AI chat interface. The Home Depot is also leveraging Google Cloud's Gemini models to provide AI-powered assistance to both customers and its associates.
Kroger and Authentic Brands Group are adopting these new AI tools. They will use the technology to enhance digital customer experiences and internal creative processes.