Alphabet’s Google launched new AI and agentic tools across its Ads and Analytics platforms. These features utilize Gemini models to automate repetitive marketing tasks and streamline workflows. Advertisers can now generate performance reports using natural-language prompts.
The update introduces AI Overviews to the Google Analytics homepage to summarize account changes since the previous login. A new benchmarking tool allows users to compare campaign performance against anonymized industry data. This tool integrates with the existing Ask Advisor AI agent to improve marketing decision-making.