India's film industry is rapidly adopting artificial intelligence to reduce production costs and timelines, using the technology for dubbing, creating full-length features, and even re-editing old films. [5, 8] Studios are reporting the ability to slash production costs to one-fifth and production time to a quarter for genres like mythology. [5, 9] Companies such as Collective Artists Network and Abundantia Entertainment are among those investing in AI-focused studios to generate new content. [3, 5]
This aggressive adoption contrasts sharply with Hollywood, where union contracts for actors and directors place significant constraints on the use of AI to protect jobs and creative control. [9] This divergence is allowing India's studios to experiment more freely, attracting partnerships and investments from major tech firms including Google, Microsoft, and Nvidia, who are making early bets on the burgeoning market. [5, 9]