Nicholas Woodman, GoPro's founder, CEO, and chairman, and the Woodman Family Trust, filed a Schedule 13D with the SEC. They disclosed a beneficial ownership of approximately 20.6% of GoPro's Class A common stock. The filing stems from a merger agreement with Starman Optical, Inc., announced September 1, 2026. This agreement made a warrant held by the trust exercisable.
The stake comprises shares underlying Class B stock and the newly exercisable warrant. The warrant could add over 19 million Class A shares if exercised and converted. The Woodman Family Trust acquired the warrant through a $15 million senior secured note purchase. This disclosure formalizes the founder's significant control and alignment with GoPro's new strategic direction. The merger aims to recapitalize GoPro and expand into AI and defense markets.