Hasbro, Inc. identified unauthorized access to its network on March 28, 2026. The toymaker took several systems offline and activated incident response protocols to contain the threat. Third-party experts are currently assisting with a formal investigation.
The company implemented business continuity plans to maintain core operations, including order processing and product shipping. Hasbro expects these interim measures to remain in place for several weeks. These protocols may result in operational delays during the recovery period.
The full scope and financial impact of the breach remain under investigation. Hasbro will issue legal notifications as required.