Hilton Worldwide Holdings Inc. plans eight luxury and lifestyle brand debuts in new Asia Pacific markets this year. The company scheduled over 15 openings for these segments in 2026. Hilton aims to exceed 250 luxury and lifestyle hotels in the region in the coming years.
The NoMad and Signia by Hilton brands will debut in the Asia Pacific region. Bangkok will host the first Canopy by Hilton in Southeast Asia. Bengaluru will see the first South Asian entries for Curio Collection by Hilton and LXR Hotels & Resorts. Waldorf Astoria and Conrad will enter Kuala Lumpur, Malaysia.
This expansion targets gateway cities and resort destinations to meet demand from hotel owners.