Hilton Worldwide Holdings Inc. will add 15 hotels in Morocco. The expansion brings the total portfolio to 25 properties. Hilton will introduce 10 brands to the nation.
The Waldorf Astoria Rabat Sale recently opened. Hilton signed agreements for Tapestry Collection and DoubleTree properties. New locations include Casablanca, Chefchaouen, Marrakech, and Nador.
CEO Chris Nassetta cites Morocco's growing tourism sector as a strategic priority. The plan targets both established and emerging destinations.