Hilton Worldwide Holdings Inc. partnered with Royal Orchid Hotels to expand the Hampton by Hilton brand in India. The agreement targets 125 new hotel openings by 2035. This expansion addresses rising demand from India's growing middle class and domestic travelers.
New franchised properties will focus on western and southern India, including Goa, Maharashtra, and Tamil Nadu. The move accelerates Hilton's presence in the upper-midscale segment. Hampton by Hilton currently stands as the company's largest brand by property count globally.
The partnership utilizes an asset-light franchise model to drive returns for hotel owners. Hilton will leverage Royal Orchid Hotels' local expertise and existing Indian presence.