Honda Motor Co. reported a 49.9% year-over-year drop in August sales within China. The automaker sold 26,749 units during the month.
This performance marks the 31st consecutive month of declining sales for the company in the Chinese market.
Flagging demand for gasoline-powered vehicles drove the significant downturn. Honda faces intense pressure from the rising popularity of electric vehicles.
Aggressive price competition from domestic Chinese EV manufacturers continues to impact Japanese automakers.