Intel hired veteran chip architect Eric Demers to lead its GPU engineering division. Demers previously held senior roles at Qualcomm and AMD.
This strategic effort aims to strengthen Intel's capabilities. The company seeks to challenge Nvidia's strong market position in AI and high-performance computing (HPC) chips.
Demers boasts extensive experience, notably leading the engineering for the Adreno GPU architecture during his nearly 14-year tenure at Qualcomm.
His appointment marks a significant step in Intel's ongoing turnaround and supports its push to become a major player in the lucrative AI accelerator space. No immediate market reaction to the announcement was available.