Intel will unveil its new "Core Ultra Series 3" processors, codenamed Panther Lake, on January 5th at the CES 2026 tradeshow. This launch is considered crucial to regaining the company's competitive edge in the personal computing market.

The unveiling represents a key component of Intel’s broader 2026 turnaround strategy. Analysts are closely watching the progress of the advanced 18A manufacturing process, which the company considers vital to challenging rivals such as TSMC.

Investor sentiment has been buoyed by a recent $5 billion strategic investment from Nvidia, viewed as a significant vote of confidence. Despite this, opinions on the success of Intel's comeback remain divided, with some analysts highlighting persistent execution risks.