Intel has implemented significant price hikes of up to 20% on its 12th, 13th, and 14th generation processors across the globe. Reports indicate that these price increases are particularly affecting mid-range CPUs, such as the Core i5 models, in markets across Asia and Europe. This move is seen by some as an attempt by Intel to improve profit margins in the face of increasing competition from AMD, which has been gaining market share, especially in the gaming segment. The price increase follows what has been described as a lukewarm reception for Intel's more recent Arrow Lake CPUs.