AI cloud computing firm Iren secured a multi-year partnership with the Golden State Warriors starting in the 2026-27 season. The deal is reportedly valued at $50 million per year. This agreement sets a new record for jersey patch sponsorships among North American sports franchises.
Iren’s logo will appear on all Warriors jerseys and receive prominent branding at the Chase Center. The partnership extends to the WNBA’s Golden State Valkyries and the NBA G-League’s Santa Cruz Warriors. This marketing move replaces the team's previous partnership with Rakuten. Iren intends to boost brand recognition as it pivots toward becoming a major AI infrastructure provider.