Klarna launched a new Shopping Search application integrated directly into ChatGPT. Users can now search for products and compare real-time prices within the AI conversation. The tool also allows shoppers to check product availability across multiple retailers.
This integration connects consumers with Klarna’s merchant network at the point of discovery. The move positions Klarna at the forefront of the rapidly growing AI-powered commerce sector.
Klarna shares climbed 4% on Wednesday following the announcement. This feature expands Klarna’s business model beyond payments to capture the earlier stages of the consumer journey.