The Swedish Financial Supervisory Authority (FI) launched an investigation into Klarna. The inquiry examines the use of Klarna’s payment services by online stores utilizing AI-generated fake videos and false health claims.
The regulator is assessing potential non-compliance to determine if sanctions are necessary. Klarna suspended the websites involved in the deceptive marketing practices.
This probe follows a previous penalty issued in December 2024. That fine addressed breaches in anti-money laundering regulations.