The Coca-Cola Company announced a series of executive leadership changes effective March 31, 2026, aimed at accelerating its digital transformation and operational efficiency. The company created the new role of Chief Digital Officer and expanded the responsibilities of its Chief Marketing Officer.

Key Details

  • New Role: Sedef Salingan Sahin, currently President of the Eurasia and Middle East operating unit, has been appointed to the newly created role of Chief Digital Officer.
  • Expanded Role: Manolo Arroyo, currently Chief Marketing Officer, will expand his role to become Executive Vice President and Chief Marketing and Customer Commercial Officer.
  • Effective Date: All announced leadership appointments and role changes will take effect on March 31, 2026. John Murphy will continue to serve as President and Chief Financial Officer.