Coca-Cola (KO) Chairman and CEO James Quincey sold 250,688 shares on March 3, 2026. The transaction totaled approximately $19.8 million. A March 5 SEC Form 4 filing disclosed the sale. Execution prices ranged from $79.05 to $79.14 per share.
Quincey retains direct ownership of 278,155 shares. Executive Bruno Pietracci sold an additional 28,765 shares on March 3.