Coca-Cola (KO) CEO James Quincey announced a strategic focus on expanding functional refreshment, planning to incorporate protein and fiber into core drinks to meet evolving consumer health demands.
- The strategy follows the success of the high-protein Fairlife brand.
- Fiber, already used in Diet Coke Fiber+ in Japan, is expected to "creep in" across the broader product lineup this year.
- KO shares gained 1.01%, closing at $73.30 on January 27.