Shares of The Coca-Cola Company reached a new 52-week high of $78.11 on February 5, 2026. Jefferies catalyzed the rally by increasing its price target from $84 to $88 and maintaining a Buy rating. Multiple other analyst firms have recently reiterated bullish outlooks for the beverage giant.
Coca-Cola also confirmed the discontinuation of Minute Maid frozen juice concentrates in the U.S. and Canada. The company cited shifting consumer preferences toward fresh juice offerings as the primary driver for the move. This decision marks a strategic shift to prioritize the company's ready-to-drink beverage portfolio.