The Coca-Cola Company launched its global marketing campaign for the FIFA World Cup 2026. This builds on its nearly five-decade partnership as the tournament's official soft drink.
The first phase is titled “Bubbling Up.” It features the first of three films created for the event. The campaign aims to capture the excitement of football fans worldwide.
The initiative includes a new anthem that reimagines Van Halen's classic song “Jump.” Artists J Balvin, Amber Mark, Steve Vai, and Travis Barker collaborated on the track.
The campaign celebrates the passion and drama of the World Cup. It reinforces the brand's long-standing association with the sport.